Oogu, Be it.

Essential parenting products, designed around what truly matters.

We support your journey — gently, your way.

Gentle Hug Swaddle

mimics the womb with soft, adaptive stretch that moves with your baby while gently supporting every movement.

Silent Velcro and breathable bamboo keep newborns calm and comfortable.

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Why Oogu?

  • Built on Essentials


    We focus on what a product is meant to do —and do it exceptionally well.

    Function that truly works.

  • Designed for Real Moments


    Our products are shaped by real parenting moments —late nights, small movements, quiet needs.


    Because that’s where essentials matter most.

  • Respecting Your Way


    There’s no single right way to parent.
    We don’t tell you how to do it — we support you with products you can trust.

SUPPORT

SHIPPING

  • We offer free standard shipping on all orders over USD $100.
  • Orders under USD $100 will be charged a shipping fee, calculated at checkout.
  • Orders are typically processed within 1–3 business days after payment confirmation.
  • Delivery times may vary depending on the destination and shipping method selected.
  • Once an order has been shipped, a tracking number will be provided via email.
  • We are not responsible for delays caused by customs, carrier issues, or unforeseen circumstances.
  • Customers are responsible for any customs duties, taxes, or import fees that may apply.

EXCHANGE & RETURNS

  • We accept returns and exchanges within 7 days of delivery.
  • Items must be unused, unwashed, and in their original condition, including all packaging and tags.
  • To request a return or exchange, please contact us before sending the item back.
  • Customers are responsible for return shipping costs unless the item is defective or incorrect.
  • Original shipping fees are non-refundable.
  • Refunds will be issued to the original payment method after the returned item has been inspected.
  • Please allow 5–10 business days for the refund to be processed after approval.
  • Items purchased on sale or at a discounted price are final sale and not eligible for return or exchange.

CONTACT US

If you have any questions about your order or want to give us feedback we would love to hear from you. You can email us at OOGU SUPPORT or fill out the form and we will be sure to get back to you as soon as we can.